Tchotchkes: Are they really worthless?

Tchotchke (/ˈɒkə/ choch lanoxin injection price -ka) a small piece of worthless crap, a decorative  knick knack with little or no purpose. – Urban Dictionary

Work tchotchkesTchotchke. Great word, right? It’s fun to say. Yet its arrangement of letters is so nasty I suspect it’s used as a spelling bee tie-breaker. Still, being that I’m in marketing, I’ve heard the word tchotchke spoken thousands of times. That, along with bauble, trinket, novelty item, etc. I even remember an old school “ad guy” named Al who called on me as a client nearly 20 years ago claiming, “I gotta ‘gimmick’ for ya.”

Call them whatever you want, tchotchkes are giveaways. They are the free bait at trade shows. They are the honey that attracts a swarm of spendthrifts at events. I’m one of them.

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Define for me, dressing “age appropriate”

t-shirts2Life’s contradictions are making my head hurt.

Never, ever give up. – vs. – Let go of what you can’t change.

Our lives are subject to God’s will. – vs. – Our decisions determine our destiny.

Anything worth having is worth waiting for. – vs. – Don’t wait for perfect moments, create them.

And one of my personal favorites: Act your age. – vs. –  Age is of no importance, unless you’re a cheese.

Okay, okay…maybe the last example is not as profound as the others. But it is the only one where I clearly know where I stand.

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