Tchotchke. Great word, right? It’s fun to say. Yet its arrangement of letters is so nasty I suspect it’s used as a spelling bee tie-breaker. Still, being that I’m in marketing, I’ve heard the word tchotchke spoken thousands of times. That, along with bauble, trinket, novelty item, etc. I even remember an old school “ad guy” named Al who called on me as a client nearly 20 years ago claiming, “I gotta ‘gimmick’ for ya.”
Call them whatever you want, tchotchkes are giveaways. They are the free bait at trade shows. They are the honey that attracts a swarm of spendthrifts at events. I’m one of them.